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National Communication Strategy to Promote the Use of Iron/Folic Acid Supplementation for Pregnant and Post Partum Women July 2


Anemia remains a major public health problem in Cambodia. More than half (57%) of pregnant women and 62% of children under five years of age in Cambodia are anemic (CDHS 2005). Iron deficiency anemia is impacts negatively on maternal and childhood morbidity and mortality. The consequences of anemia in pregnancy include an increased risk of potentially fatal hemorrhage at and after delivery, premature birth, low birth weight.  Preventing anemia is a priority for Cambodia and can contribute to achieving Millennium Development Goals 4 and 5.


A recent campaign to increase antenatal care (ANC) attendance is expected to improve coverage of IFA supplementation in pregnant women however significant barriers still exist, including low compliance (only 40% of women reported taken IFA according to guideline recommended [CAS, 2008]), low knowledge and understanding of health center staff, VHSGs  and women in the community about the problem and effects of anemia in pregnancy and the importance of IFA supplementation, and low coverage of IFA in urban areas and in remote rural communities.


The overall goal of this communication strategy is to decrease the prevalence of anemia and increase the coverage of IFA supplementation for pregnant and postpartum women to improve awareness and knowledge of the benefits of IFA, thus will improve demand and compliance of IFA among pregnant and postpartum women.


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National Maternal and Child Health Center

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National Maternal and Child Health Center

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