News detail

Press Release: Launch of the National Vitamin A Communication Strategy 2008 - 2010

News detail:

The purpose of the national communication strategy is to ensure that new standard key messages and communication materials/media are used nationwide to increase the demand for vitamin A supplementation for children 6-59 months and post partum women. The communication strategy aims to create excitement and renew interest about vitamin A, and most importantly to increase awareness of the importance of vitamin A for children’s health. The key communication message is that ‘Vitamin A Saves Children’s Lives’ .


During the launch the National Nutrition Program will provide information about the new communication strategy for Vitamin A (2008 – 2010) and launch the new communication concept and materials including the new TV cartoon spot featuring ‘Super Hero Vitamin A’. DJ Sedey will sing a newly composed rap song about vitamin A and artists from Sovannaphum will welcome guests and mime the actions of Super Hero Vitamin A.

Source institution:

National Nutrition Programme,NMCHC

Contributor name:

Dr. Ou Kevanna

Contributor e-mail:

Contributor Phone:

Post date: